Sound is being integrated into everything - from appliances to cars to jewelry - and the visual symbols that help consumers navigate and recognize brands are disappearing. That’s why the major players in the marketing industry can’t stop talking about sonic branding. But most of them are getting it wrong.

Real Sonic Branding is about more than podcast ads and app chimes. Forward-looking brands will instead develop a true sonic identity system, which connects the dots between customer touchpoints to form a cohesive experience that stimulates a visceral, emotional connection.

We’ve designed this guide to cut through the noise, and arm you with the know-how to create and execute a sonic identity system that achieves brand strategy goals and resonates with consumers for generations.

New York
50 Broad St. 20th Floor
New York, NY 10004

212 - 764 - 3800 

Los Angeles
1416 N La Brea Ave
Los Angeles, CA 90028

818 - 846 - 2800

London
10-11 Percy Street
London W1T 1DN, UK

The What, Why, and How of Sonic Success

New York
50 Broad St. 20th Floor
New York, NY 10004
212 - 764 - 3800 

London
10-11 Percy Street
London W1T 1DN, UK

Los Angeles
1416 N La Brea Ave
Los Angeles, CA 90028
818 - 846 - 2800