Made Music Studio

When we first connected with audio advertising agency Oxford Road, it was clear we shared the same passion and understanding of Sonic Branding: one that blends creativity, strategy and performance. “Sonic Branding really boils down to one question: ‘Can they recognize your Brand with their eyes closed?’”, says Oxford Road’s Stew Redwine (VP, Creative). “More and more brands are waking up to how powerful that is.” Beginning with the sonic identity for Zocdoc, we’ve been able to combine our unique superpowers to help clients see real impact in “The Age of Audio.” We sat down with Stew and Made Music’s own Mike Stango, Global Brand Partnerships & Client Success) to share the secret to creating a powerful audio presence. https://lnkd.in/eQdQnGCt #sonicbranding #creative #audiobranding #audio #audiomarketing #podcasts #podcastmarketing #sound #sonicstrategy #kpis #roi #performance #marketing #advertising #audioadvertising

As NBC Nightly News says farewell to host Lester Holt, we wanted give a 100-piece orchestra salute to this chapter in the flagship show’s history. John Williams’ “The Mission” has long been synonymous with NBC News, scoring the stories of the people, places and events that shape our lives for 40 years. When we revamped the iconic theme for its 20th anniversary, we looked to highlight the power and depth of Williams’ music for a growing audience. The timeless theme is a tribute to the network’s legacy. It demonstrates that no matter the host or era, NBC is a constant not just on Americans’ televisions, but in their hearts and minds. #nbc #nbcnightlynews #television #tv #theme #music #johnwilliams #entertainment #sonicbranding #audiobranding #brandtheme

What’s hidden inside The Globe at the AT&T Discovery District? Let’s just say… it rewards the curious. ✨ Step inside and The Globe erupts in color and sound—but the real magic lies in the surprises it holds. Stand in the center to spark a glowing aura. Share the space with a friend to unlock an unexpected symphony. Every move reveals something new. Interactive design at its most playful. Explore more of the magic 👉 https://loom.ly/zCub5p8 Gensler, Made Music Studio #DigitalPlacemaking #ExperientialDesign #InteractiveArt

Now on display at MMS… our #ClioAward for the ear-popping sound of Cinnamon Toast Crunch! 🎉 It’s always a delight to team up with our longtime clients at General Mills — even better when we win awards for those collaborations. This one was particularly special, sending us in creative directions we've never gone before. The Cinnamon Toast Crunch sonic identity is an explosion of musical flavor, bringing together an airhorn and “Cinnadust!” shout to create a truly unique sonic experience for one the world’s most beloved (and delicious!) brands. We’re so thrilled that this work was recognized by The Clios, and that we get to celebrate yet again with our amazing partners at General Mills. Here’s to another unboxing in the books! MMS Creative Team: Danielle Venne – Executive Creative Director / Alexis Cuadrado - Senior Music Producer / Mickey Alexander – Composer + Music Co-Producer / Eric Hall – Composer + Music Co-Producer / Broox Carmona – Mix Engineer / Dennis Wall – Mastering Engineer / Stephanie Hunt – Group Account Director / Chandler L. – Senior Account Executive / Joel Beckerman – Founder + Music Producer #sonicbranding #audiobranding #soniclogo #audiologo #awards #clioawards #clios #cliomusic #cpg #cpgs #cpgmarketing #ctc #cinnamontoastcrunch #marketing #genz #genzmarketing

When it comes to creating a sonic identity, it's not just about creating memorable music and sound. It's about creating emotional connections that last. For Zocdoc, this meant creating an instant moment of triumph for patients and providers, one that could span the brand's broadcast and digital channels. Because while the search for a doctor has historically been challenging, Zocdoc makes it easy through their innovative digital platform. Their sonic logo, “The Little Victory,” musically captures that “I Did It!” feeling that comes from using Zocdoc. The result is a memory trigger for the experience the brand provides: // The celebratory feeling of relief in taking care of yourself // A sense of accomplishment in utilizing Zocdoc’s helpful and simple technology // Confidence and trust that the platform will help providers’ practices grow So when you hear the sound of Zocdoc, you’re taking a three-second emotional journey: from challenge, to triumph, to that checkmark of accomplishment ✅ #sonicbranding #audiobranding #tech #techmarketing #healthcare #technology #soniclogo #zocdoc #kpis #audiologo #audiomarketing #marketing #marketingstrategy #casestudy

We couldn’t let #EarthDay pass by without shouting out a brand that does their part to protect our planet all year round: our friends at Nature Valley 🌲 Before we even begin work on a sonic identity, we deeply immerse ourselves in a brand: their values, goals and place in culture. When we dove into the world of Nature Valley with General Mills, we learned that the brand stands for much more than the granola bars they make. They’ve long been committed to protecting national parks, building connections with nature, and inspiring people to enjoy the outdoors. There’s a more urgent need than ever to protect our planet, and we’re endlessly inspired by the work Nature Valley continues to do with the National Parks Conservation Association as part of this mission. Learn how Nature Valley’s dedication to park preservation inspired their sonic logo, “The Call of the Crunch,” on our blog: https://lnkd.in/eieJMTt2

Have you heard? Perdue is sounding (and looking!) a lot bolder these days. As one of the oldest family-owned brands in the U.S., Perdue is on a mission to raises future generations that thrive. To modernize the brand and meet today's consumers where they are, they needed a sonic logo that could increase attribution, awareness and deepen emotional connections on both digital and traditional platforms. Their new campaign from our partners at Colle McVoy is setting the course for the future of the Perdue brand, from new, sustainable packaging to a bold, soulful sonic logo created by Made Music Studio. Check out the latest from Perdue below! MMS Creative Team: Danielle Venne – ECD / Mickey Alexander – Senior Music Producer / Mike Stango – Composer + Music Co-Producer / Chandler L. – Senior Account Executive / Joel Beckerman – Founder + Music Producer #sonicbranding #audiobranding #soniclogo #newcampaign #branddesign #audiologo #cpg #cpgmarketing #cpgs #marketing #advertising #branding #kpis

Great to see this commercial art being recognized. Brian Eno, a master and innovator of sound and music, said that this pioneering work of sonic branding was one of the hardest things he ever did. With billions of impressions, it may also be the most universally recognized pieces he ever created, across cultures and around the world. And now saved for posterity. Kudos for recognizing its value! https://lnkd.in/ekFd6f3h

Incredibly proud of the latest work from our Perdue brand teams and our agency partners as we debut a new sound and a refreshed look for Perdue Foods. For the first time in our company’s history, Perdue has launched a sonic logo—a distinctive sound that reflects our roots in farming and the outdoors. This audio signature, featured in our newest advertising, helps Perdue stand out with consumers who are becoming more and more engaged with audio throughout their daily lives. It’s a way to meet them where they are, and what they are listening to, from the couch to the car to the store shelf. The sonic logo launched at the same time we unveiled new packaging and an evolved brand logo, both of which will be rolling out on products throughout the year. These changes represent how we’re growing as a brand and a business while staying grounded in the values that have guided Perdue for generations.

In a sound-on world, Perdue Farms is making themselves heard with their first-ever sonic logo 🎶 Setting the course for differentiation with a renewed focus on digital channels, our partners at Perdue and Colle McVoy brought us in to create a sonic identity that could meet busy, social media-savvy parents where they are. “This was a significant asset that we had not developed,” Perdue CMO David Zucker says. “Brands that have that full suite of assets I feel are the ones that are the most mature and have the highest impact.” We created a sonic logo that’s bold, soulful, and authentically expresses Perdue’s values and personality — with just a touch of Americana grit. Even better? Research by Veritonic is demonstrating performance significantly above CPG benchmarks, with Brand Recall scores 12% above average and 75% of listeners rating the Perdue sonic logo as Memorable. Check out Erika Wheless’ full story in Ad Age, also featuring Made Music Studio’s Danielle Venne (ECD) and Colle McVoy’s Allison Bolger (SVP, Group Brand Strategy): https://lnkd.in/eKYCYFfc #soniclogo #sonicidentity #marketing #cpg #cpgbrands #cpgmarketing #sonicbranding #audiobranding #audiologo #brandmarketing #brandstrategy #roi #kpis